ABOUT THE PROJECT

Recently splitting off to start their own brach of fiduciary services, Oldenburg Professionals wanted a logo that was similar to their previous logo in color and typographic treatment. However, they also wanted the logo to be inspired by their new slogan, “See your bright future.” They requested that the logo include the elements of a human eye (to symbolize seeing the future), the eye of a hurricane (to symbolize a stormy present financial situation), and the rays of the sun (to symbolize the bright financial future you’ll have when working with Oldenberg Professionals). The resulting logo achieved just that, beautifully blending all of the imagery into one simple mark, with the dangerous storm juxtaposed against the bright sun and working together to create the iris of an eye. They also requested that the letterhead and envelope be kept simple to allow for printing directly from the office.